Forget about credit cards, cash or ID. Your smartphone is going to be your wallet very soon. Amazon, Google, Apple, Microsoft and few others are working on the ‘NFC (near field communication) mobile payment technology’ to change the future of payment systems. NFC allows wireless transfer of data over short distances between two devices. This makes it an ideal technology for financial transactions between a phone and/or a device at any store. NFC is still in development phase in the U.S. But in Japan you can pay for almost anything by simply swiping your phone. No need for credit cards, cash or even ID. This year NFC might take off in the U.S., and many companies are working on their own NFC payment solutions.
The technology is shifting towards the mobile web. Soon there will be mobile smart devices accessing the web from all around the world. It has already started. Mobile developers are creating apps with growing speed. What about the monetization for mobile websites and apps? Mobile screens are different from regular computer monitor/LCD/TFT. So here comes the solution for mobile app developers and mobile website publishers to monetize their mobile websites and apps. Mobile developers can make money from their apps and mobile website publishers can serve ads which are exclusively made for the mobile platform to fit the needs of this medium.
Small screen, big opportunity. AdMobile is mobile advertising and monetization solution. Google recently released AdMob Windows Phone 7 SDK to developers that let them allow to place Google ads right inside their applications. According to googlemobileads blog:
With Windows Phone 7 SDK, developers can easily integrate advertising into their applications, control where the ads appear, and what types of ads are shown in their apps. The SDK supports text and banner ads with a variety of post click actions including opening a webpage and linking directly to the App Marketplace.