The technology is shifting towards the mobile web. Soon there will be mobile smart devices accessing the web from all around the world. It has already started. Mobile developers are creating apps with growing speed. What about the monetization for mobile websites and apps? Mobile screens are different from regular computer monitor/LCD/TFT. So here comes the solution for mobile app developers and mobile website publishers to monetize their mobile websites and apps. Mobile developers can make money from their apps and mobile website publishers can serve ads which are exclusively made for the mobile platform to fit the needs of this medium.