Cause

In support of this years Earth Hour happening the 27th March 2010 this week, the WWF (World Wildlife Fund, not wrestling) has teamed up with Hot Chip and The Viral Factory to release an animation video that’s controlled by the light your webcam detects in your room. Don’t have a cam, well, you can also toggle a fake virtual switch to see the difference. On Earth Hour hundreds of millions of people, organizations, corporations and governments around the world will come together to make a bold statement about their concern for climate change by doing something quite simple – turning off their lights for one hour. In the U.S. where we are already feeling the impacts of climate change, Earth Hour sends a clear message that Americans care about this issue and want to turn the lights out on dirty air, dangerous dependency on foreign oil and costly climate change impacts, and make the switch to cleaner air, a strong economic future and a more secure nation.

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