Algorithms

Google search timeline

World’s leading search engine Google has just silently rolled out its major algorithm update code named as ‘Hummingbird’ . You might not know it but you are experiencing it already while searching the internet by using Google. Senior VP at Google said that the new algorithm ‘Hummingbird’ affects 90% of all searches, and has been in place for about a month. Hummingbird is the most significant algorithm change after the “Caffeine” back in 2010. Its been fifteen years of Google search. This major update affects on offering up direct answers to questions? So Hummingbird focuses on parsing searches as complex questions.

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Google is using advanced computer science to make driving experience safer and more enjoyable by putting it to autopilot. Fully automated cars used by Google are on the roads at any given time, and have completed more than 300,000 miles of testing. They’ve covered a wide range of traffic, environment and weather conditions, and Google claims that there hasn’t been a single accident under computer control. These automated cars use video cameras, radar sensors and a laser range finder to sense other traffic, as well as detailed maps. For this project, here is what they are trying to achieve further.

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Search engine optimization just got better with the increasing popularity of a tiny rectangular 2D barcode. Quick Response or QR codes are barcodes that contain information embedded in the form of patterns. When scanned using a smart phone the codes are interpreted and direct you to a URL location on the Internet or provide the user with specific information about a product or service. SEO firms have realized the potential of these codes and adopted them to drive qualitative traffic to websites and convert them into customers.

There is a robust demand for smart phones in the consumer market and sales have risen exponentially. This has given rise to the inclusion of mobile marketing campaigns and mobile SEO strategies to target the expanding mobile consumer base. The synergy of SEO and QR codes could open up a whole world of possibilities for the average marketer. Since the underlying characteristic of SEO is to drive traffic and gain visibility for web content, QR codes can successfully facilitate the process of converting offline traffic into qualitative online traffic.

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