Is Online Radio Going To Replace The Classical One?
As new California-based Company Pandora grows and gains more and more support from large corporations, such as Apple, the classical means of media distribution is slowly dying.
While online radio stations have been around for quite some time, their main faults in the past have been rather restrictive playlists (based on individual genres or periods) as well as the multitude of ads. Slowly, however, things are beginning to change, as Last.fm as well as Pandora has adopted an interactive, self-updating and high quality radio experience. The more music you listen, the more your account information is enriched with your preferences, likes and dislikes, ensuring every listening experience is a unique one.
Unlike classical FM radio, whose average sound quality does not pass 64kbps, online radio sometimes clocks past 128kbps and even more, bringing a much greater sounding experience. Moreover, with classical FM stations, many times listeners have had to endure through countless adverts and mindless jingles.
Unfortunately, internet radio has one drawback as opposed to the traditional FM, and that would be the presence of a DJ. With last.fm and countless other providers, although they provide a high quality service, users will rather feel as though they are listening to a randomized playlist, rather than an interactive social experience.
While some may argue that podcasts can be downloaded and listened to, there is not yet an integrated service to include both, other than some classical FM radios stretching to the digital realm. Perhaps through the rise in popularity of Pandora as well as Last.fm, the future of radio will become a unique joining of the old radio stations with the new personalization and socializing aspects of the internet media.