Is Facebook Going Down The Doom Valley?
Perhaps it would be rash to start prophesying about the doom of Facebook, but according to latest statistics, we should take the beginning of this social networking giant’s downfall into account.
These figures recently surfaced, showing that 100,000 British users deactivated their accounts during May, reducing the total number to 29.8 million, and as many as six million logged off for good in the United States.
However, as these figures might feel scary to an investor, they need to be put into perspective. At the moment, “Facebook suicide” is yet unthinkable to younger demographics, teenagers and people in their early twenties. Zuckerberg’s creation has managed to mold itself into every social activity, replacing previous habits like sending SMS, but also creating new ways to seamlessly share media and information with friends.
The section where Facebook will begin to suffer will be the mid-twenties to early thirties professionals. Not only does it serve other purposes, less coiled around such strong emotions, but with the latest news and trend of companies recording and actively searching through employee info through the social network, many individuals will just find it too risky to provide information or even bother interacting with an application that may well ruin their future.
The massive company will probably keep such sensitive commercial information, such as average age of users disconnecting, under wraps, and turn around describing its huge growth in places such India and the Philippines, where tens of millions are signing up to Facebook every year. Unfortunately, in the advertisers’ opinion they are worth less than juicy American and British nationals, as well as spending a lot less money online.
While Zuckerberg hasn’t released any news in regards to the statistics, his partnership with Microsoft’s Bill Gates is surely a sign that he is not concerned. However, if the decline continues, Facebook’s wound will attract a new shark, and considering this social networking company reached greatness by crushing those before it (such as Bebo and MySpace), it’s easy to guess that the cycle will start anew.