Is .com About to Become Extinct?
The company responsible for regulating and managing Internet domain names ICANN (Internet Corporation for Assigned Names and Numbers) has just announced during its official event meetings in Singapore that they approve and will allow the creation of new web page suffixes, giving companies the chance to create a more distinct impact on their customers and visitors. Companies will soon be able to move from a generic top level domain (gLTD) such as .com, .org, to more specific and personalized suffix, such as .apple, .hp, so on and so forth.
While this change will not bring any technical impact on the way webpages work, it will surely change the way we find information online, as well as the way companies will make their presence felt. According to Michele Jordan, ICANN communications manager, this change will be the greatest evolution of the internet since the invention of the .com domain 26 years ago.
Depending on how the domain name alterations will affect search engines, the bigger companies might have a lot to gain from this change, using stronger brand products to direct even more traffic to their websites. To gain the suffix chosen, however, the company must pay roughly 185.000 dollars in taxes, as well as fulfill the requirements set by ICANN.
The tax, says ICANN, has two purposes: first, it will cover the costs of this new gLTD program, ensuring that it is fully financed and stable; secondly, it will help as a deterrent to all companies bent on soliciting domain names, then reselling for a profit, an unfortunate but common problem to this day. Another way the organization will prevent this unpleasant tactic is by only accepting applications from corporations, organizations and judicial and functional institutions. Any attempts made by a physical person to buy such a domain will be ignored.
In conclusion, the creation of new gLTd’s will bring more recognizable brands, a possible revolution in the way search engines work, and an end to domain name haggling.