Blackberry’s Downfall: Negligence or Just Bad Luck?
For rivaling companies, the target to beat has become the iPhone, but not all of them manage to prove themselves as worthy opponents. While Samsung, Google, HTC or even Nokia have not managed to reach the “cult classic” rank of Apple’s creation, they have at least endured the defeat with ever-increasing resistance, upgrading both hardware and software at accelerated rates up to such a height that there may be chance for the new iPhone 5 to be crushed.
However, one manufacturing company has remained in the past, effortlessly creating sub-par devices that keep sinking lower and lower: Research in Motion, responsible for creating the line of smartphones called BlackBerry.
As anyone knows, RIM has always built its devices around corporate use, providing mobile e-mail and messaging services. Countless companies around the globe use BlackBerry exclusively for mobile communications, much of its loyalty stemming from RIM’s reputation for strong device management and security.
However, a major change is starting, IT departments removing restrictions on what mobile devices workers are allowed to use. With a boom in the smartphone industry, employees are able to bring their own phones and tablets at the office and find ways to incorporate them into their professional careers.
Some would argue that the current generation of smartphones is based around downloading multitudes of applications and games, as opposed to BlackBerry’s strong intranet and e-mail support right from the box. However, it is hardly accurate to state that a device capable of acquiring the same business-related applications as well as countless others, some even able to increase efficiency, cannot perform better than one so restricted and antiquated.
Some companies will choose to stick with RIM until its demise. Unfortunately, due to its limited market appeal and unimpressive technological advancements, the BlackBerry’s future is certainly a grim one.